Hello Reader,

I'm writing this from a weathered wooden chair in a cottage nestled near the German border. The rolling hills and green trees seem to radiate a kind of peace you can't find in the city. It's the kind of quiet that lets you hear yourself think.

Prague has its own forests—real ones, not just parks—woven between the city streets. But there's something different about being really away. Where the only sounds are wind through leaves and birds announcing the morning.

For five days, I haven't opened my laptop. Just spent time with my family, letting ideas flow. My journal is full of insights that came when I stopped forcing them.

When the universe closes one door

Last time I shared my story, I'd just finished my first "inner work workshop" in March 2020. Three days after discovering I could approach women on the street without putting on a mask, something my trauma and social anxiety had made impossible before, the world shut down.

Malls closed. People scattered. Social distancing became law.

I went from breakthrough to breakdown in 72 hours. All that newfound confidence, nowhere to practice it. The loneliness felt even worse after finally breaking through my social anxiety.

It felt like the universe was playing a cruel joke on me. But I've learned that perfect timing rarely feels perfect in the moment. We resist what is and create our own suffering. So I put into practice what I'd just learned about letting go. And when I did, something shifted:

With no commute eating my days, I realized this was actually an opportunity. Time to build that freedom business I'd been dreaming about since my failed fitness coaching attempt in 2017.

Back then, my limiting beliefs around self-worth had crushed that dream before it began. This time would be different, I told myself. This time, I'd found a way around my blocks.

The $2,000 lesson

I took what seemed like the safe route, teaching 3D software to other engineers. No triggering my worthiness issues. No confronting my fear of being seen.

The coaching program promised "Build your freedom business in 90 days." What didn't they mention? The cold outreach. The Facebook group hustling. The sales calls that made my skin crawl.

The only thing they cared about on that "consultation call" was my savings account balance. But they were master persuaders, painting visions of 10x returns and financial freedom.

The program itself? Eighty people on a weekly call where getting a question answered was like winning the lottery. And every answer was the same: "Reach out more. Close more calls."

Sometimes you need to lose to find

When I realized I'd thrown $2,000 into the void, my dreams of freedom crumbled. As pandemic restrictions lifted, I let that vision die.

But something had shifted. I'd learned the mechanics of online business, yes. But more importantly, I'd felt the soul-crushing reality of dishonesty in the coaching world. The gap between promise and delivery. They gave us templates and tactics, but what we really needed was inner transformation.

And I'd discovered something else too: I couldn't go back to engineering. Each day in that job was a small death. I'd been climbing the wrong mountain all along. The illusion of safety, the sunk cost fallacy: I finally saw through it all. Nothing could keep me on that path anymore.

Freedom isn't just working from anywhere. It's doing what lights you up and getting paid for it. It's growing as a person through your work. It's the integration of who you are with what you do.

The invisible line between success and failure

Since starting on X in March 2023, I've watched the pattern repeat. Hundreds of people in personal growth wanting to become coaches or guides. Ninety percent gone within months.

What separates those who make it from those who disappear?

It's not strategy. In 2020, I had all the systems. The frameworks. The "proven methods."

What I hadn't done was the inner work. The ability to just be myself without apology. The peace that comes from letting go of the need for everyone's approval.
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At the time, my want for approval was still suffocating. The thought of friends and family seeing me, an engineer, talking about Eastern philosophy, trauma healing, and David Hawkins' consciousness scale? Unbearable.

No amount of strategy can overcome that level of inner resistance.

Burning the boats

So I went all in. Since then, I invested $40k in personal growth. Another $10k learning business building. Created a new vision and practiced embodying it daily.

You have to burn the boats. Become the person you're meant to be before the evidence says you are.

When I started writing on X, I thought I'd focus on Nice Guy syndrome and men's work. But the universe had other plans.

The people who found me weren't looking for another men's coach. They were conscious individuals already deep in their healing journey, struggling to turn their knowledge into meaningful work.

Like Michael Singer's Surrender Experiment, I let go of what I thought people needed and discovered what they actually wanted.

And so the Conscious Creator program was born—not from strategy, but from surrender. A space where inner transformation creates outer success. Where your business grows as you grow.

The path forward

Summer's approaching, and as the kids become more independent, I'll slowly expand my capacity. In June, I'll be hosting my first in-person men's group in months. In Q4, I’m also planning to run my own workshop for the first time as the main host and facilitator. But right now, I’m still fiercely protective of my time and energy.

Sometimes the best business decision is knowing when not to scale. So, if you feel called to work together 1-1, I have 3 spots remaining for the rest of the month.

If you're ready to break free from limiting beliefs, doubts, procrastination, and overthinking and reconnect with your calm, confident self, book a breakthrough call here:

If you feel called to turn your personal growth journey into meaningful work and build a business by sharing your wisdom, book a clarity call here:

With presence,

Bohus "Bo" Bohunicky

P.S. That $2,000 “scam”? Best money I ever lost. Not because of what it taught me about business, but because of what it forced me to face in myself.