Hello Reader,

Have you ever felt that strange tension between who you're "supposed to be" and who you're called to become?

I certainly have—and resisted it for years. That resistance left me feeling lost, apathetic, and deeply unfulfilled. My journey from ignoring that calling to finally embracing it taught me something profound about what keeps us stuck.

January 2009

I still remember the day I failed my first University exam. It was January 2009. I hated descriptive geometry, and although there was something fascinating about the subject, understanding it didn't come easily to me.

I felt this was not what I was supposed to do. I knew failing this exam was a sign. There was something deep inside of me resisting to continue walking this path. It was like there was a fork in the road—a path I'm supposed to take and my intuition telling me I was going the wrong way.

I took a walk in nature and called my parents. I was frustrated, choking up that I was done with studying. I almost cried but was too good at suppressing my emotions back then. I wanted to quit and travel the world, to have fun.

My parents didn't encourage me to go chasing my dreams. Instead, they told me to study more and persevere, just like I always did. And like the "good boy" I was, that was what I did. I had absolutely no clue what else I would do.

But the longer I stayed on the path, the worse I felt. I was able to ignore it because I was disconnected from my body, often studying past midnight, and sleeping only 3 to 4 hours. I was in my head all the time. Not having to deal with my emotions. A perfect career path for someone with social anxiety.

On the side, though, I started working on myself. I went out into the streets to talk to strangers. I had recently joined an online "seduction" community and met other young men from the group. I finally had some friends with the same interest in personal development and a yearning to explore the world.

I learned to walk up to a stranger and ask for directions or the time. But that was it. I hit a roadblock. Taking the conversation further was impossible - I froze every time.

I was terrified to show my romantic interest. I had an emotional armor. Seeing my buddies having their first successes—taking numbers, sometimes even getting a kiss made me think I was broken.
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I knew there had to be an answer to what was wrong with me somewhere. But I wouldn’t learn the terms "social anxiety" and "trauma" until years later.

January 2023

My hands are shaking. In the morning, I told my boss I needed to talk to him. He finally called me into his office. Even though I was leading an important project and felt pretty confident he'd agree, I almost couldn't get the words out of my mouth:

"Either I can work from anywhere or I quit."

It wasn't that hard. And he agreed.

I felt like a huge weight had been lifted off my shoulders. For the first time in years, I was acting authentically in my professional life.

I started sharing my journey on X shortly after, in March 2023. I had been attending workshops to become a coach/guide for three years. I had a plan: by the end of the year, I would quit my job.

The turning point that changed everything

I did not meet that goal.

But less than a month later, after failing to meet my goal, in January 2024, I had another difficult video conversation with my boss, and we agreed to part ways. I would stay only to help transfer the project to my colleague—until the day my wife went into labor to give birth to our son.

I walked away from my engineering career the day before my son was born.

Not because I hated the work itself, but because I knew deep down I was meant for something else. Some friends admired the courage of my decision, while others thought it was irresponsible to leave without a stable income. But I couldn't continue living a script written by fear. How could I look into my son's eyes knowing I had chosen security over purpose?

Why did it take me so long?

I was trapped by the very same obstacles I now see holding back the coaches and guides I work with today:

• The illusion that they don’t have enough knowledge​
​• A lack of clarity on what they have to offer
• The fear of judgment from others
• The safety of a stable paycheck

My journey to alignment didn't happen in one dramatic moment. Instead, it was a series of small surrenders.

The final breakthrough came during a releasing session when I recognized my lifelong pattern of passivity. I could have walked away years earlier, but fear had kept me frozen, waiting for permission that would never come.

My son became the catalyst I needed. I couldn't bear the thought of him watching me spend 8-10 hours daily in front of a computer, only to offer him the leftover scraps of my energy each evening. He deserved to see his father living with courage, not compromise.

Now I want to help others reach this clarity sooner, without needing such a pressing situation to spark their transformation.

What I wish someone had told me sooner

If you're feeling called to transform your healing journey into meaningful business, here's what I've learned:

1. Start before you feel ready​
There is no magical moment of "enough." You can't think your way to certainty. Each client conversation, each message shared, brings you closer to your unique path.

2. The biggest shifts come from surrender, not analysis​
The breakthrough comes not from controlling your fears or creating plans and overthinking but from facing your fears and limiting beliefs and letting them go.

3. Your deepest struggles hold the key to your greatest impact​
Your struggles aren't weaknesses—it's precisely what enables you to recognize and guide others through similar patterns. What once felt like your greatest obstacle might become your most authentic offering.

A simple practice to overcome doubt

When I feel limiting beliefs creeping in, I often use this simple releasing technique:

1. Identify where in your body you feel the doubt or fear
2. Ask yourself: "Could I welcome this feeling?"
3. Then: "Could I let it go?"
4. Finally: "Would I let it go? When?"

Don't answer intellectually. Let the answers come from your body.

Try this with one specific doubt that's been holding you back. You might be surprised by how quickly the emotional charge begins to dissolve.

If this is something you'd like help with, reply to this email—I read every response personally. Or book a call below to explore how I can support you in revealing your greatest gifts to the world.

Evolving together,

Bohus